--- title: Understanding Your EOFYS Retail Data description: Your EOFYS sales figures show what happened. Foot traffic analytics and POS integration reveal why, helping retail managers make sharper store decisions. image: https://www.cohera-tech.com.au/wp-content/uploads/2026/07/Blog_Header_CheckoutPOS.jpg --- [![Cohera-Tech, powered by Vemco Group](https://info.cohera-tech.com.au/hubfs/Cohera-Blog/logo_blue.png)](https://www.cohera-tech.com.au/) ☰ - [ABOUT](https://www.cohera-tech.com.au/about-us/) - SOLUTIONS - [OCCUPANCY](https://www.cohera-tech.com.au/occupancy/) - [Safe Occupancy Monitoring](https://www.cohera-tech.com.au/safe-occupancy-monitoring/) - [People Counting System Upgrade Replacement](https://info.cohera-tech.com.au/switch-people-counting-software) - [INDUSTRIES](https://www.cohera-tech.com.au/industries/) - [RETAIL](https://www.cohera-tech.com.au/industries/retail/) - [Shopping Centres](https://www.cohera-tech.com.au/people-counting-shopping-centres/) - [Public](https://www.cohera-tech.com.au/industries/public/) - [Education](https://www.cohera-tech.com.au/industries/education/) - [Art Galleries & Museums](https://www.cohera-tech.com.au/people-counting-museums-art-galleries/) - [Commercial](https://www.cohera-tech.com.au/industries/commercial/) - [Hospitality](https://www.cohera-tech.com.au/people-counting-hospitality/) - [RESOURCES](https://info.cohera-tech.com.au/blog) - [CONTACT](https://www.cohera-tech.com.au/contact-cohera-tech/) Blog - Latest News You are here: [Home](https://www.cohera-tech.com.au) / [Knowledge](https://info.cohera-tech.com.au/blog/tag/knowledge) / Understanding Your EOFYS Retail Data [![Retail store checkout with a customer paying at POS terminal while a staff member assists,with flowing data lines representing footfall and sales analytics.](https://www.cohera-tech.com.au/wp-content/uploads/2026/07/Blog_Header_CheckoutPOS.jpg) Retail store checkout with a customer paying at POS terminal while a staff member assists,with flowing data lines representing footfall and sales analytics.](https://www.cohera-tech.com.au/wp-content/uploads/2026/07/Blog_Header_CheckoutPOS.jpg) # Understanding Your EOFYS Retail Data August 3, 2026 / in Knowledge / by Co.gency # **What Your Sales Figures Aren’t Telling You** End-of-Financial Sales are done and dusted for another year. The reports are in, but sales figures only tell you what happened, not why one store outperformed another with the same stock, staff and marketing spend. That’s where foot traffic analytics changes the conversation.| **Beyond the Headcount** People counting has moved well past a simple number at the door. Cohera-Tech installs and calibrates people counting systems across [retail stores](https://www.cohera-tech.com.au/industries/retail/) and [shopping centres](https://www.cohera-tech.com.au/people-counting-shopping-centres/) all over Australia and NZ. These systems count every visitor with well over 99% accuracy, filter out staff, and do it all without cameras that identify faces or collect personal data. It’s anonymous people counting by design and fully privacy compliant. ![Sales analytics dashboard illustration linked to a POS terminal, showing conversion rate and revenue data](https://www.cohera-tech.com.au/wp-content/uploads/2026/07/Pos-Integration.webp "Pos-Integration") **Why Foot Traffic Analytics and Sales Need to Sit Together** A visitor count alone is useful context. Paired with sales data, it becomes something else entirely. Cohera-Tech, powered by Vemco Group, is the local team that installs, connects and looks after it all across Australia and New Zealand.[Vemcount](https://vemcogroup.com/products/vemcount) is the people counting software behind the numbers, and[VemFusion](https://vemcogroup.com/products/vemfusion) is the layer that connects it to a store’s POS system, so visits and transactions sit in one dashboard. Vemcount integrates with a number of popular POS systems worldwide, but not every till in Australia plays straight out of the box. Silvershop’s jewellery stores are a case in point. Our team built the connection into their Retail Express POS so that hourly sales data flows in automatically, no manual exports needed. Universal Store’s setup is one we built and still look after. Alongside their POS feed, they upload rostered hours nightly via FTP, giving regional managers a daily and week-to-date read on every store, and Head Office the same view rolled up across all regions. It only works this well because someone local is maintaining it, not because it’s a default template. Visits and sales are only two pieces of the picture. Here is a shortlist of key metrics in Vemcount, what they actually tell you, and how you can act on this data. **Quick Reference: What to Watch Post-EOFYS** | **Metric** | **Primary Focus** | **Best Action to Take** | | --- | --- | --- | | Foot Traffic | Baseline popularity, peak hours and seasonal trends | Align staffing to peak hours; compare performance across store and regions | | Captur​​​​e Rate | Marketing and curb appeal | Refine storefront windows, signage and visual merchandising | | Conversion Rate | Sales performance, pricing and average spend per transaction | Train staff on upselling; review pricing and stock availability | | Dwell Time & Heatmaps | Store layout efficiency | Move high-margin items to popular zones; fix dead space | | Queue Length & Wait Times | Customer service quality | Deploy flexible checkout staff when queue alerts trigger | **Turning the Numbers Into a Decision** Weak conversion with strong traffic points to a floor or training issue, not a marketing one. Weak capture rate can point to the storefront itself, the windows and signage, rather than anything happening inside. Heatmaps help flag the dead zones nobody walks through, and queue alerts tell you when to open another register before customers walk out. The same occupancy software that tracks live customer numbers can flag an overstaffed Tuesday or an understaffed Saturday, turning rostering into a data decision instead of a guess. Understanding customer behaviour this closely, not just what sold but who walked in and what they did next, is what separates a good sale from one you actually understand. ![Retail analytics dashboard illustration with performance charts and a scheduling calendar for foot traffic reporting](https://www.cohera-tech.com.au/wp-content/uploads/2026/07/Reports.webp "Reports") **Read It Properly, Not Just Once** EOFYS data is only valuable if someone actually reads it, and that’s usually where retailers are left to work it out alone. Cohera-Tech’s local team, backed by Vemco Group’s global platform, handles the consultation, the install, the custom integration work when a POS system doesn’t cooperate, and the ongoing reporting, across Australia and New Zealand. Global tech, run by local people who pick up the phone. If your post-EOFYS numbers raised more questions than answers, let’s start the conversation. [Request a demo](https://www.cohera-tech.com.au/contact-cohera-tech/) today. **Tags:** [Knowledge](https://info.cohera-tech.com.au/blog/tag/knowledge) Share this entry [mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EUnderstanding+Your+EOFYS+Retail+Data%3C%2Fspan%3E&body=https%3A%2F%2Finfo.cohera-tech.com.au%2Fblog%2Funderstanding-your-eofys-retail-data](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EUnderstanding+Your+EOFYS+Retail+Data%3C%2Fspan%3E&body=https%3A%2F%2Finfo.cohera-tech.com.au%2Fblog%2Funderstanding-your-eofys-retail-data) × 🔍 ### Category - [Case Studies](https://info.cohera-tech.com.au/blog/tag/case-studies) - [Knowledge](https://info.cohera-tech.com.au/blog/tag/knowledge) - [General](https://info.cohera-tech.com.au/blog/tag/general) - [White Paper](https://info.cohera-tech.com.au/blog/tag/white-paper) ### Latest Articles [Smarter Council Rec Centres and Aquatic Facilities: Real-Time Occupancy for Safety, Staffing and Funding](https://info.cohera-tech.com.au/blog/council-rec-centre-aquatic-occupancy) [TEFMA26 Insights for Every Space | Cohera-Tech](https://info.cohera-tech.com.au/blog/tefma26-insights-for-every-space) [The NCC Case for a People Counting Solution](https://info.cohera-tech.com.au/blog/the-ncc-case) [![Cohera-Tech, powered by Vemco Group](https://info.cohera-tech.com.au/hubfs/Cohera-Blog/logo_white.png)](https://www.cohera-tech.com.au/) [Data Privacy Compliance](https://www.cohera-tech.com.au/data-privacy-compliance/) [Anti spoof and phishing policy](https://www.cohera-tech.com.au/about/anti-spoof-phishing-policy/) [Enquire Today](https://www.cohera-tech.com.au/contact-cohera-tech/) 1800 094 210 +61 7 3245 5624 © Copyright - Cohera-Tech Pty Ltd ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Co.gency", "url" : "https://info.cohera-tech.com.au/blog/author/co-gency" }, "dateModified" : "2026-08-05T05:50:17.009Z", "datePublished" : "2026-08-03T03:55:43.000Z", "headline" : "Understanding Your EOFYS Retail Data", "image" : [ "https://www.cohera-tech.com.au/wp-content/uploads/2026/07/Blog_Header_CheckoutPOS.jpg" ], "mainEntityOfPage" : { "@id" : "https://info.cohera-tech.com.au/blog/understanding-your-eofys-retail-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://info.cohera-tech.com.au/hubfs/Cohera_Vemco_Blue-300x88.png" }, "name" : "Cohera-Tech Pty Ltd" } } ```